The list below is definitely not inclusive.
(1) Identify your Market.
(2) Buy or generate a list of prospects. You may already have this list, usually in xls or csv format.
(3) Set up a New Table ('prospects_list') in Your Account with fields for Company name, address, contact and the other data items that are on your 'desktop list'.
(4) Import the data into your new Table.
(5) Create a new SQL Query on line. Maybe select just those in a specific Zip or State.
(6) Create a Datasource from this Query. Takes 2 clicks ~ 10 seconds (max).
(7) Design a Brochure in a new Template, add images, personalize by adding data fields from your Datasource. Make one of your fields, a "Special Discount Code".
(8) Create the pdf and print.
(9) Buy window envelopes, stuff it. The address shows in the window. Remember, it's personalized.
(10) In the mail!
(11) You also set up a focused website that explains your product. There is a form field on one of the pages for - "Enter Your Special Discount Code".
(12) The inserted code is added to a Table -- 'responded'.
(13) The Table 'responded' is Joined to your original Table ('prospects_list').
(14) You identify your best prospects set up a limited Role and Invite them to a "Chat session". Blow them away with your cutting edge expertise.
(15) Now you can measure response rates, costs per response, which geographic area or product is best, make some reports for the boss with charts and summary data.
(2) Buy or generate a list of prospects. You may already have this list, usually in xls or csv format.
(3) Set up a New Table ('prospects_list') in Your Account with fields for Company name, address, contact and the other data items that are on your 'desktop list'.
(4) Import the data into your new Table.
(5) Create a new SQL Query on line. Maybe select just those in a specific Zip or State.
(6) Create a Datasource from this Query. Takes 2 clicks ~ 10 seconds (max).
(7) Design a Brochure in a new Template, add images, personalize by adding data fields from your Datasource. Make one of your fields, a "Special Discount Code".
(8) Create the pdf and print.
(9) Buy window envelopes, stuff it. The address shows in the window. Remember, it's personalized.
(10) In the mail!
(11) You also set up a focused website that explains your product. There is a form field on one of the pages for - "Enter Your Special Discount Code".
(12) The inserted code is added to a Table -- 'responded'.
(13) The Table 'responded' is Joined to your original Table ('prospects_list').
(14) You identify your best prospects set up a limited Role and Invite them to a "Chat session". Blow them away with your cutting edge expertise.
(15) Now you can measure response rates, costs per response, which geographic area or product is best, make some reports for the boss with charts and summary data.
Now, you are Marketing!
Just 1 Younicycle idea. Do it here.
Just 1 Younicycle idea. Do it here.
Marketing .. a Loop.